Tuesday 17 April 2012

52. Omega - the brand with the golden anniversary

Omega is celebrating the 50th anniversary of its collaboration with the James Bond franchise with the launch of two limited edition versions of the Speedmaster.

The watch brand has also converted its monobrand boutique at London’s Westfield Stratford shopping mall into a celebration of 007’s films over five decades.

“James Bond is unmatched as a cultural icon and we are excited to be celebrating half a century of great adventure films featuring the world’s favourite spy. We are also happy to have the opportunity to display items from every one of those films. I know that the showcase will bring back a lot of cinematic memories,” said Omega president Stephen Urquhart at the opening of the Stratford showcase.

The Seamaster diver watches launched to mark the anniversary are available in two sizes, and carry a red ‘50’ on the diving bezel as well as the iconic 007 logo on the face.

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