Tuesday 17 April 2012

51. Bell & Ross launches platinum & gold WW1 novelties

French watch brand Bell & Ross unveiled its novelties and new collections for 2012 at BaselWorld last week, with two grand complications and the introduction of its WW2 timepiece.

The brand has moved into the realm of grand complications with two jumping hour watches under the name WW1 Heure Sautante and said that complications have been a large-scale focus this year.


The two watches are minimal in style, continuing the case shape and size of last year's WW1 timepieces, but are instead crafted with a choice of rose gold and platinum 42mm cases and both feature power reserve indicators. The dials have been dubbed "sober" by the brand but details on the timepieces include blue steel screws and bridges decorated with côtes de Genève.

Bell & Ross also unveiled the WW2 Bombeur Regulateur, a fluted bezel timepiece that continues that brand’s military theme and is a follow-up to last year’s vintage-feeling WW1 and PW1 timepieces.

The 49mm watch has been described by Bell & Ross as “a real embodiment of master watchmaking expertise, combining a complication movement with a sophisticated case”. The crown has been purposely placed on the left to make the bezel easier to turn.


The collection will be extended in the coming year, and marks a “new chapter in the development of Bell & Ross”. The WW1 grand complications in particular are a contrast to the playfulness of its BR01 novelties that this year included a big date timepiece designed to look like an altimeter, with all of the BR01 novelties taking inspiration from the cockpit of aircraft.


The WW1 grand complications will be available as limited edition runs of 50 for the pink gold and 25 for the platinum, while the WW2 will be available in September with a price tag of £4,300.

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